Smiths campaign website
Claim your balloon and win a cool price. This was the first proposal for a campaign launch.
VAIO Ambassador in-store sales application
An application to guide the customer in his sales decision. This applications runs on VAIO computers in a SONY store. Next to the computer lay small brochures which the customer can use to interact with the application to compare or navigate. The customer can take the brochure home and start an online application to compare it again and decide. To compare the computers an augmented reality starts.